How to save media news? A bailout, of course.

The most equitable way to determine successes and failures is a free market. Free markets reward efforts that meet or exceed the customer’s need. But in a socialized market goods and services are taxed and regulated until producers can no longer compete with the subsidized competition.

A producer’s funds are confiscated and used to prop up failing industries that have long since stopped pleasing their customers. Success is forced to relinquish its return so failure can receive reward. Furthermore, customers who won’t willingly patronize the failing industries are forced to subsidize them, too.

There’s nothing fair or equitable about it. Subsidies allow the government to choose winners that would lose if let to their own devices. It’s an utterly corrupt process.

Nowhere is the failure to please customers better exemplified than in the national news media, where the industry leaders have little more than contempt for their customers. So far the news media hasn’t been subsidized, if you don’t count public broadcasting. That could soon change.

Dan Rather has become a cheerleader for a subsidized media. It’s his view that the government should create a commission to establish innovative media business plans and preserve journalism jobs. This is necessary, according to Rather, because a free and independent press is the heartbeat of freedom. He has unwittingly revealed a fundamental reason for the public’s waning interest in his profession.

Hasn’t it occurred to Dan Rather that government involvement in the media is the antithesis of a free press? The purpose of the free press, as constitutionally protected, is to monitor government. When government is involved with the press, via subsidies or otherwise, the press is no longer a guardian of freedom but a tool of tyranny.

Thus far, President Obama has expressed some interest in a media bailout, at least for the print portion. But a bailout for one segment of the media would invariably lead to a bailout for all.

Not only would government subsidies force certain news customers to pay for a service they now reject, it would also be a deal with the devil for the media itself. Media personalities have their biases, which are apparent even when concealment is attempted. How much worse once government is funding the enterprise? The “free” press would become an overt tool for swaying public opinion, which would further disintegrate the public’s waning confidence in journalism. Ironically, Rather’s biases were instrumental in cultivating the public’s distrust for the media.

I respect a person’s right to their beliefs. But an opinion is just that, an opinion. When opinion comes packaged as unbiased reporting, well, news viewers and readers aren’t as stupid as media potentates seem to believe.

When will Dan Rather--and Katie Couric, Chris Matthews, Keith Olbermann and Andrea Mitchell for that matter--recognize the public’s weariness of left-wing puppets disguised as news anchors, reporters and journalists? There’s just so much mind-numbing propaganda that a reasonable person can take.

Similar bias is standard fare on the print media’s buffet as well. Small wonder Americans are turning to British newspapers while the domestic media wallows in sanctimonious denial and loathsome self-pity. News customers are speaking with their remote controls and subscription payments, and in a free market they are rejecting the media status quo.

The news media--whether broadcast, print, or electronic--doesn’t need to further prostitute itself to Washington in order to survive. The profession need only stop presenting spin as news. The majority of America really isn’t as stupid as the high-minded media pundits believe. Indoctrination and reeducation isn’t needed. Just report the news and spare us the alleged civics lessons. The First Amendment, journalism, media customers, and the prospects for a free republic will all benefit.